Project Description

Design Sessions for companies

Our design sessions use different methodologies and in particular, Design Thinking theories and Service Design methods. They are very productive initiatives that involve people in an energetic, engaging and fun process. Organized according to a well-structured process and with time limits, the participants, always followed by the facilitation team, are helped to “think with hands” and not to get lost in unproductive discussions, prototyping ideas together through the use of materials and techniques of representation.

As the co-organizer for over 7 years of global Jam-based service design events involving thousands of people at different locations around the world, PACO is an international expert in Jam practices applied to Design Thinking and Service Design. PACO uses them in particular in business processes to define the company’s sustainable goals and transform processes and strategies. In these years we carry on many design sessions in different sectors. We worked with (ENI, SIEMENS, EON, ….)

Design sessions can be implemented at various times and for different goals such as:


Processes of developing innovative ideas

A design session can be used for the development of a sustainable innovation project for products, services, strategies or business plans. An organized and focused session, can generate in a short time many ideas (some of which are certainly innovative) and also bring them through prototyping to a good level of development that allows the subsequent stages of implementation.

Growth of the culture of innovation and collaboration within the company

Training programs that use design session can raise awareness and activate in the company the principles behind open innovation processes based on collaboration and inclusion. Innovation today is no longer limited to one sector and a few people in the company, but has become an open process that must aim at implementing the relational capital of the company by involving all people. These sessions also bring the cultural change in the company through an energetic, fun and collaborative process, fostering relationships between people, the inclusion of all and the motivations of the group and individuals. They can be used for specific training programmes on specific topics inside or outside the company, for example (customer experience, communication, etc.).


Development and identification of corporate assets and strategies

Programs based on designing techniques are used for the pursuit of sustainable innovation in corporate processes and values. With these processes, the main constituent elements of the change process for sustainable innovation and the company’s objectives are identified and defined through a collaborative process and the definition of strategies that can implement the objectives.


Reference Community involvement activities (The Company’s role)

Design sessions and other side events are used to activate and improve relations with reference communities inside and outside the company. Involvement and relations with people and the territory in which we operate are fundamental elements in a strategy of sustainable and collaborative innovation. Recent research has demonstrated the importance of the ability of companies to be cohesive with their communities of reference and the positive aspects of business and its sustainability.


The Six-Legged Hack esplora il potenziale di framework e tool innovativi di service design per sviluppare la consapevolezza, promuovere la partecipazione e stimolare collaborazione attiva tra funzioni aziendali, approcci concettuali e background individuali diversi, per assicurare all’azienda di presidiare ogni occasione di sviluppo e innovazione.

The Six-Legged Hack si pone come un programma di co-creation workshop progettato e sviluppato con l’obiettivo di ingaggiare e coinvolgere dipendenti dal background e dalle expertise più diverse nello sviluppo partecipato di servizi ispirati ai principi e ai valori dell’economia circolare. I workshop saranno realizzati in 10 differenti località in Italia, in Europa, in Africa, in America, in Asia; pertanto, una attenta fase di progettazione è necessaria.


The workshop was designed to stimulate the girls’ interest on subjects such as Science, Technology, Engineering and Mathematics, fields that offer several job opportunities but which until today are predominantly masculine. 40 girls, prospective “future engineers”, received an elephant and a sheet of paper in which was requested a solution to transport the elephant from one part of a vail to another without dropping it. The girls were separated in groups and with the support of some facilitators or physics, engineering, math specialists, they were followed during elaboration and execution of a solution. The groups have worked using Design Thinking Methodology: starting from the analysis of a physics and engineering challenge, the kids formulated questions, collected information, elaborated hypothesis and developed their solution, to the point they were able to present it to the public.

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