Julia Bertoncello is a Service Designer and Design Researcher who has worked at Whirlpool in Brazil and is currently studing her Master’s Degree in Product-Service System Design in Politecnico di Milano. She is part of our team since 2016. Let’s discover more about her!


1 – How did you know about PACO and why did you decide to participate on the first design collaborative?

I was specifically searching online for an agency or community working with social innovation in Milan. When I first met PACO, we had a great connection. I felt we could make meaningful projects together.


2 – In your opinion, what is social innovation and why is it important?

For me, social Innovation, is when a group of people manage to deliver an affordable, practical and useful solution for an specific problem or issue that a person, a community or a society has.

It encourages us as society to develop our empathy towards the others. It helps to create a more egalitarian society and, hopefully, give the same basic rights for everyone.


3 – What is an exemplary service for you in terms of sustainability and social innovation?

A very simple and explicit example is bike sharing. It is already very common in many countries and it is part of the daily-routine of many people, that means it has succeeded in its task. This product-service system (specially the free-floating ones) is being able to help millions of people to move in a sustainable and very affordable way. It is a simple and efficient solution for short distance transportation.


4 – Which fantasy or real character inspires your life?

A real character that inspires me is Tony Robbins. He is an author, entrepreneur, life coach and  philanthropist who has a deep understanding in NLP (Neuro-linguistic programming) and he uses his techniques and knowledge to help people to bring out the best of them.


5 – How do you see yourself in 10 years?

I see myself working to help people, to transform their lives for the best, either by designing for social innovation, or any other creative way I can find to make other people’s lives better.


PACOER: Julia Bertoncello