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The many roles of service design

In a recent post, we have been talking about the complexity of the customer journey and about the potential of service design when it comes to create better experiences throughout every touchpoint, to the benefit of all stakeholders: customers, the organisation, and people employed at each stage of the process. As a brief recap, we [...]

By | February 26th, 2018|Article, General|0 Comments

The Intersection

Milan, late afternoon in any given weekday. The traffic is intense as usual at this hour, to so many people leaving work late, commuting to their homes; we may add those who are going out to have fun somewhere. At the intersection of two important streets the traffic light is off, probably broken, it doesn't [...]

By | August 21st, 2017|Article|0 Comments

Design Culture in School – Experiences of design workshops with children.

PACO had the opportunity to take part in the 12th European Academy of Design Conference, held in Rome last April, presenting different papers and works regarding our activities in international projects like Party and The Design School for Children in Africa, or with Universities such as the Politecnico di Milano developing tools for design intensive [...]

By | June 29th, 2017|Article|0 Comments